Video leadership requires that people separate church (content purchased) from state (the video platform you deploy to reach consumers). This post explores the politics of real estate video and how real estate companies can stay in control...

There seems to be a lack of knowledge about search engine optimization, since it’s managed by the ever-mysterious Google. Many of us have made assumptions that mass producing Facebook likes and tweets result in higher-ranking pages on Google. However, this doesn’t seem to be the main driver. After doing some digging around on the subject, it appears that the best way to boost SEO rankings is to increase your Google Author Authority. For those of you unfamiliar with this term, Google Author Authority is a fancy way of saying that Google recognizes you as an expert on a certain subject. Below, WellcomeMat has compiled a few tactics to help establish you and your real estate webpage as an aficionado within the real estate video industry.

You should! Proof pages are a great way to make sure the video only goes live to the public when you are ready. Collaborate with your filmmaker or client to get the video exactly right. Learn how here.

WellcomeMat is thrilled to announce the addition of image generation to your WellcomeMat account. This is a free addition to our platform that will place more than 20,000,000 HD photos into the hands of our users.

Have you been wondering if you should utilize aerial filmmaking (or drones) in your next real estate video? Learn about the benefits from the experts who know!

You don’t need a Film Studies MFA to understand the best styles to use in real estate video. Most real estate videos are shot in one of two styles we like to call Walkthrough and Artistic. Read this hood post to learn more!

WellcomeMat has now created time-based proof pages for all of your videos. Make sure a video is absolutely perfect before it goes live!

One of WellcomeMat's very talented filmmakers, Fred Light, talks about the power of video. Make sure to check out this recent neighborhood event video that he shot for Keller Williams Realtor, Rudy Mayer.

Check out this helpful list of filmmaking terms to help you communicate more effectively with your filmmaker.