Photo Credit: Sheromeda
Your embeddable, searchable video channel from WellcomeMat just got orders of magnitude better! We cannot hide our excitement about this because getting video search perfect on your site is the foundation of any inbound traffic strategy and, if we may brag for a minute, we think our team just nailed it!
If you want to build inbound traffic from search engines, you have to have a place on your site to reliably, verifiably send people. Your WellcomeMat video channel has always been this catchall location, where every video you’ve uploaded into WellcomeMat can be found. We additionally maintain and update video sitemaps on your behalf, telling Google exactly where each video is on your site.
The next best thing to do for search engines is to give them a very direct route to your videos. We therefore switched away from forwarding small screen users (and Google bots) to a different page (the “mobile channel”) so they could view your videos on any device. Now, viewers land on a responsive page--no forwarding--and they’re provided an improved means to watch more videos in each session. We additionally overhauled the way videos are linked to within your channel, providing Google with a better way of taking deeper, more efficient dives into your content. Last but not least, we’re now loading videos using the <video> tag within your channels instead of loading the videos with an iFrame.
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