July 10, 2019

Now that you have a digital media marketing plan, including your website and various social media platforms, it is time to take the next steps.   


First, regardless of whether you want to keep your visitors as online users or convert them to offline users, you will want to provide as much value as you possibly can in front of any login walls that you create.  If you do choose to require a login, it is recommended that you use the social sign-up tools provided by each social media service. This will save time for your potential clients.   


Now that you are connected, and you are ready for video, it is time to find a filmmaker and get started. Just remember, the quality of your video is important, and is a reflection of your professionalism.  Choosing an experienced, professional filmmaker in your area and negotiating price is next. Click here for maximizing your dollars when working with filmmakers.


 After polishing your videos, it is time to get them out there for your prospective clients to see.  There are many video sites out there that can be helpful, from YouTube to Facebook, and you need to consider a few things before you start uploading your content.  One important thing to consider is keeping track of your number of views and leads generated by each video. After all, you want to get your money’s worth with your marketing plan.  This can be difficult if you are uploading videos to a variety of sites. Also, maintaining your videos on a number of sites can be time-consuming, and you are busy. With one-stop analytics, you can save time and remain organized.  Also, very few visitors to YouTube will actually visit your website (we talk about WellcomaMat’s ‘Operation 10X’ in our product demo), but we will change the link structure of your videos so that Google is picking up your videos within search results and viewers are sharing links into your domain.    


Only around 15% of real estate professionals are using video, so it is an aspect of a marketing campaign that can make you stand out from your peers.  Playing the video game intelligently is easier than you might think. If you are curious about how, click here for a free, concise, and easy-to-understand introductory download, including some statistics that speak to the effectiveness of video to potential clients. You might also want to check out this video to see the benefits of the WellcomeMat platform.



Save time.
Save money.

Reach more viewers with every video.
Find out more by contacting us now!

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