How much for this?

 http://307stonocourt.info/film.html

This is quite a production, very nicely done.

I'm thinking quite a bit... between the actors and the filmmaker. 

I'll reserve input fo rnow, but if a client wanted something comparable what would you charge?

Just curious if we are in the same ballpark :)

Matti,

These "Story-telling" home videos are becoming more and more common. I first started seeing them produced in  Austrailia. I would love to produce one. I think my partner and I will attempt one soon. I wonder if the producer of this one received permission to use the music? Love to hear what you pro guys think about the costs for this type production.

This likely markets the agent more than the property :) 

The video was previously available on Vimeo, I guess maybe the music had something to do with the fact that it's private now.

I've seen some really elaborate ones before, some even pretty raunchy ones, for very luxury properties. This one is sort of middle of the road. I'm thinking in the neighbrohood of $2,500 or higher to produce something like this, any thoughts?

My other thought is to use product placement to monetize this or help offset the cost. Car, wine, phone, etc.

 I would guess at LEAST $2500 or more, if one was paying a fair rate.  This is a multi day shoot, actors, etc.  

I find this particular video sort of strange...  the angles of the house itself (which IS what people care about) are odd... very low, horrible, converging verticals, etc.)  and seems very disjointed with all of the other stuff...  The actual house shots just seem to be 'tacked on' at the end.

This home is listed for under $1M.  I highly doubt that an agent paid a fair, market rate for this video on a home that is under $1M.  I would guess the commission would barely cover the cost of producing this video.  It was either done as a puff piece for the agent, or more likely by a friend for a reduced cost....

If I was an actual potential BUYER of a home (the main target for this type of video), all this 'stuff" wouldn't interest me at all.  I want to see the $#@$ house.  I wouldn't want a "story".  

I would be very interested to see how potential buyers view these types of videos.  To me it feels like everyone is trying so hard to be "different" and "over the top", that they're forgetting the main purpose of the video:  To show the house.

Like this one:  http://www.youtube.com/watch?v=VfLMMPxt5FY&feature=related

It'll get a lot of eyeballs because a hot guy is running around NAKED.... but is this going to sell this property or attract a buyer?  

Maybe I'm just an old fart....

Fred,

The naked guy is a bit much for me! But I do see where people might sit through a well done story that presents the home well. I am with you on the cost. I think these could be very time consuming to make. I do like the idea of monetizing the video with cars, wine, etc. to hold down the total cost. I will let you guys know what happens when I produce one of these. Certainly, the Sellers will like it. Just don't know if the Buyers will! PS: My broker loves the idea! 

 I agree with Fred, you'll get the same effect with a .50 cent bullet or a 50 dollar bullet.  So, the video should be made to satisfy the needs of the potential buyer, not the agent or the seller... unless they are willing to spring for the extra video to use to market themselves. BUT, if you can sell it, goferit! Hope all of you are dong well!

 Cost for video? About $3,000.  Two days of shooting, probably with a cheap, DSLR and a slider.  Exterior camera on car rig? Probably a Cinesaddle, Lowrider, or the like.  One actor for one day and one actor for two days:  $1,800.  No sound work.  No jib.  No need for an additional cameraman/DP.  One grip, maybe, for two days: $800.  Car may have belonged to owners.  Lights are part of production package at $1000 per day. Editing is about $800.  Song? Stolen.  So, $2,000 for producers, $1800 for talent, $800 for grip, $800 for editing.  $5,400.  

It might have been a bit less if the actors weren't represented by an agency and would do it for less.  Maybe the producers only charged $600 per day, which would save $800.  Maybe they could have gotten it for as little as $3500.  You never know.  The negotiated commission on a $1 million home will vary, but $16,000 to $20,000 for the seller would be somewhere in the ballpark in my area.  It's higher in some places and lower in others.  The owner might also have chipped in for the video if the negotiated commission was lower.

Effectiveness?  In the late 50s and early 60s, advertisers spent a lot of time figuring out how to use this new audio-visual medium.  There was a donnybrook in the advertising trade pubs over what would sell costumers the best.  For a long time, the "features and selling points" people won that battle, and we can still find copies of old TV ads, today, with spokemen talking about how smooth a cigarette was, or how healthful its effects, or how a superior filter or superior taste should cause you to buy.

Then came the Marlboro Man.  The Marlboro Man was introduced in 1955. By 1957, sales had increased 300%.  There was little to no talk of features, taste, or anything else.  Just tying the product to an image that appealed to buyers.

It was probably the 70s before almost all TV advertising went in that direction, with the exception of some medical products, like painkillers, cleaning supplies, and other utilitarian commodities.  Most high end products are sold, these days, based on image, or making the viewer part of a story.  And real estate is a high end product, especially in this case.

So, I'm going to guess that this worked, especially since I assume it was included on sites that already had lots and lots of pictures that would tell you, basically, what the house looks like.  This ad tells you how great it would be to live there.

 Forgot to go back and change the number.  Cost for video?  About $3500 to $5400.

 Here's another one by the same Realtor

http://vimeo.com/hamiltonandco/review/33114780/b414db6daa?mid=546

 Some great videos and the property did sell Fred. And www.platinumhd.tv is opening the doors in the US.