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Become a mayor, collect a coveted item, create a picture storyboard of where you've been - location based social networking (a.k.a. "LBS") is fun, but is it more than just fun and games? Like the early stages of Twitter, LBS has its challenges (stability, adoption rates, etc.). But - whether it be lead generation, loyalty or business intelligence / data visualization and segmentation - the potential for businesses and marketers to leverage the power of location based knowledge is significant. (more)
Join this discussion, designed for marketing professionals and social media communicators who need a clearer understanding of the platforms and opportunities of location based social networking.(less)
MITX - To Check-In or Not To Check-In?
1 Memorial Drive
Cambridge, MA
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MITX - To Check-In or Not To Check-In?
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