A few counterpoints to Jake's arguments: 1) He says outside.in doesn't make a difference traffic-wise to Gothamist. Fine, but to smaller blogs, 2300 visitors would be huge. Jake is already a big media force in NYC, but to smaller local blogs, outside.in is a way for people to discover their content. 2) Jake says that he doesn't need outside.in to find content because he already reads two great local blogs. Well, Brooklyn does hyperlocal extraordinarily well, and also as someone in local media, of course he already knows about local news sources. But it is true that people discover posts and blogs that are helpful to them all the time, all over the country. Although I read local blogs regularly, I continually discover interesting people, places, things, events, and news via my work and home zip codes in outside.in--sometimes from blogs I've never heard of before. 3) Jake claims that local advertising won't make any money. outside.in has been building its infrastructure of local content and is already selling ads. We do plan to revenue share with the smaller blogs who are in our system, and who may not be as good at making a business out of their content as Jake already is. Small, part-time bloggers who don't have time to focus on selling ads are just the kind of people we can help make a small chunk of change. We are still building up the network, and partnering with larger media companies, which helps to give smaller sites in our system exposure to new audiences.ChrysantheCommunity Coordinator, outside.in