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In a world where consumers demand for timely, relevant information is increasingly insatiable and immediate, the US local advertising market has evolved into a $150B free-for-all. To further illustrate the point, Bill Gates has predicted the hard-copy Yellow Pages will be extinct within 5 years. This institutional death alone will essentially toss a $11B jump ball into the mediasphere. (more)
At the local level, relevance is king and the efficiencies of free, dynamic local search and geo-targeting mastered by companies such as Google and Craig's List are poised to paralyze today's incumbent local media channels. Or is the jury still out? Moderated by leading local advertising expert Gordon Borrell, President and CEO of Borrell Associates, this panel brings together leading buy-side and sell-side executives to discuss the state of the rapidly evolving local media marketplace.(less)
In a world where consumers demand for timely, relevant information is increasingly insatiable and immediate, the US local advertising market has evolved into a $150B free-for-all. To further illustrate the point, Bill Gates has predicted the hard-copy Yellow Pages will be extinct within 5 years. This institutional death alone will essentially toss a $11B jump ball into the mediasphere. (more)
At the local level, relevance is king and the efficiencies of free, dynamic local search and geo-targeting mastered by companies such as Google and Craig's List are poised to paralyze today's incumbent local media channels. Or is the jury still out? Moderated by leading local advertising expert Gordon Borrell, President and CEO of Borrell Associates, this panel brings together leading buy-side and sell-side executives to discuss the state of the rapidly evolving local media marketplace.(less)
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Phil Thomas Di Giulio Filmmaker Brooklyn, NY |
Ad Tech, The Transformation of Local Advertising (Part 1)
Midtown
1335 Avenue of the Americas
New York, NY
More information at:
Ad Tech NY
Permalink:
Tags: ad tech Local Advertising Borrell Associates Local.com Spotrunner Google Mediasmith markets
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