This video is the first in a series of 5 that examines the 4 Pillars of Social Media Strategy and provides a pathway to develop a Social Media Strategy for your Business, Brand or Cause.

Four Pillars of a Social Media Strategy

FIRST SOCIAL MEDIA STRATEGY PILLAR -- LISTEN
Understand the conversation in your niche or market before creating any significant content. Understand context and hear the pain of your target audience.

SECOND SOCIAL MEDIA STRATEGY PILLAR -- ENGAGE
Uncover your ideal clients/customers/partners in their natural Social Media settings and make contact in a way that enables a meaningful relationship.

THIRD SOCIAL MEDIA STRATEGY PILLAR -- CONNECT
Create or adopt Social Media spaces where your new tribe can connect with your, your content and one another.

FOURTH SOCIAL MEDIA STRATEGY PILLAR -- SHARE
Having recognised and adopted the first three pillar. Share meaningful content in the right setting and context, that empathizes with the pain being felt by your tribe and demonstrate your leadership.

At the end of this series is a template for you to develop your own Social Media Marketing Strategy.