When it comes to finding out about hot spots, events and services in your area, sometimes there's no better place to look than your inbox. Instead of searching the web, everything comes to you on a daily basis via social filters and local city guides.
For years, insiders and newbies alike have relied on curated content often distributed via free daily emails, websites and print to find out whats happening around them. However, as the technologies that enable mobile, video and social networking continues to grow, new start ups emerge daily to compete for a slice of the local ad market. How much do we as consumers rely on a trusted brand's perspective as opposed to our peers? Will social filtering via web services (i.e. Twitter, Facebook, etc.) replace or enhance these cultural kings (and queens) of curation?
