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The Future of Location Based Marketing

The potential for brands (local & national) to connect and engage with consumers is greater now than ever before. On June 7th, 2010 we explored the future of location based marketing.

1:07 Introductions

4:05 Geo-marketing on the go?

5:38 Behavioral Targeting w/ Data

7:47 Starbucks, Foursquare & Loyalty

10:59 PepsiCo Experiments w/ Location

15:31 LBS Marketing Data & Case Studies

18:29 LBS + Brands = ?

19:38 Build -vs- Buy

20:51 Is LBS an urban phenomenon?

22:16 What is the future of LBS?

24:49 Facebook, Privacy and Places

30:08 Q&A: Will consumers tolerate LB ads?

32:46 Q&A: What/Who drives LB behaviors?

34:43 LBS opportunites Local or National?

39:59 Q&A: Lo vs Hi-tech. Can LBS scale?

43:31 Active -vs- Passive Check-ins

45:34 Q&A: What about MyTown?

47:46 Attaching Data (Stories) to Products

50:28 Q&A: Building Mobile Communities

52:52 Q&A: What does the consumer want?

57:25 Q&A: How local biz owners use LBS?