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Online Video Tipping Point?
Online video is one of the most powerful tools in the marketer's toolkit. Learn how to do it right, from content to production.
Moderated by:
Gahlord Dewald, Inman News Columnist and Principal, ThoughtFaucet, @gahlord
Panelists:
Amy Kane, Senior Vice President, Houlihan Lawrence, @HoulihanRE
Christian Sterner, Co-Founder & CEO, WellcomeMat, @Sterner
0:07
Intro by @gahlord Dewald
0:07
Intro by @gahlord Dewald
0:57
Audience Polling
0:57
Audience Polling
2:15
Amy Kane, SVP of Houlihan Lawrence
2:15
Amy Kane, SVP of Houlihan Lawrence
2:49
Christian Sterner, Co-Founder of WM
2:49
Christian Sterner, Co-Founder of WM
3:15
Why has HL started a video channel?
3:15
Why has HL started a video channel?
3:49
What was HLTV's strategy for video?
3:49
What was HLTV's strategy for video?
5:09
Was there a formula for each video?
5:09
Was there a formula for each video?
5:46
Why create your own video channel?
5:46
Why create your own video channel?
7:18
What about video distribution?
7:18
What about video distribution?
8:11
What's the problem with YouTube?
8:11
What's the problem with YouTube?
8:58
How important is quality w/ branding?
8:58
How important is quality w/ branding?
15:02
HLTV Video Example > NYC Backyard
15:02
HLTV Video Example > NYC Backyard
17:43
HLTV Results
17:43
HLTV Results
18:24
Q&A: How was this project funded?
18:24
Q&A: How was this project funded?
18:56
Q&A: ROI > Lead Gen or Brand Play?
18:56
Q&A: ROI > Lead Gen or Brand Play?
20:10
Feedback or reactions via HL agents?
20:10
Feedback or reactions via HL agents?
21:02
Q&A: What about video quality?
21:02
Q&A: What about video quality?
22:03
The POWER of Real-time information
22:03
The POWER of Real-time information
23:12
Q&A: An agent's perspective on video
23:12
Q&A: An agent's perspective on video
25:35
Working with a filmmaker
25:35
Working with a filmmaker
27:31
Q&A: What is the cost of video?
27:31
Q&A: What is the cost of video?
28:24
Q&A: Video production & privacy?
28:24
Q&A: Video production & privacy?
30:08
Q&A: What about mobile video?
30:08
Q&A: What about mobile video?
31:14
Video production alternatives (HD Hat)
31:14
Video production alternatives (HD Hat)
31:40
Q&A: Finding a Filmmaker via WM
31:40
Q&A: Finding a Filmmaker via WM
32:54
QA: How to promote your videos?
32:54
QA: How to promote your videos?
35:29
Q&A: Planning a video shoot
35:29
Q&A: Planning a video shoot
37:15
The end!
37:15
The end!
Online Video Tipping Point?
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