Sotheby's International Realty Going Huge with Video

By Christian A. Sterner
April 1, 2015
Video is real estate marketing: everyone here knows this statement to be true. It's therefore extremely important to note the move that Sotheby's International Realty made today. A global real estate brand is putting video first and--mark our words--the game is forever changed.

"The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry...We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal," Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC.

The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience.

Read the full press release here:

Sotheby's International Realty Brand Launches Newly Redesigned Website

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