Shooting styles- Glidecam vs. Multiple Set-up shoots

By Marcellee Williams, WellcomeMat Producer and Content Manager
February 20, 2014

You don’t need a Film Studies MFA to understand the best styles to use in real estate video.  Most real estate videos are shot in one of two styles we like to call Walkthrough and Artistic.  

The Walkthrough style mimics exactly what it is like for a potential buyer to quickly walk through a property.  Most importantly it gives a viewer the correct spatial, connect-the-dot representation of a home’s interior and exterior.  

With this style, filmmakers generally utilize a wide angle or fisheye lens to capture as much of the space as possible in focus.  

It’s ok to expect your filmmaker attempting the ‘Walkthrough’ style to use a steadicam or glidecam.  These are stabilization tools that are precisely balanced and weighted to give the appearance of smoothly flying through a space.  

  • Hand held cameras without stabilization are usually doomed to look shaky, no matter how steady the filmmaker claims to be.   

This style can be filmed quickly with minimal equipment.  Additionally, it may require very little editing and post production.  Therefore, it is efficient and comparatively inexpensive, however, some believe this type of tour lacks artistry and is not particularly creative or eye catching.  

Artistic style shoots use multiple camera set-ups, a variety of different techniques and a wide range of equipment.  This style truly allows the filmmaker to be creative while showcasing the artistry of a property.  This style utilizes camera techniques to highlight what is truly spectacular about a location.

Most television shows and fictional movies are shot using this artistic style because of the level of control it grants the filmmaker. (

You can highlight the beauty of a granite countertop with a rack focus or showcase the spectacular height of a ceiling with a vertical jib shot.  Including a time lapse of the sunset fits right at home in a video with multiple set ups. You can also easily include a personal introduction of the property while the camera slowly glides in with a tracking shot. This style lends itself to creating a sense of storytelling and emotion.


The Artistic production style requires much more equipment and a highly skilled filmmaker proficient with advanced technology and storytelling.  It’s therefore very important to know that you and your filmmaker are on the same page regarding the budgetary differences between each style of tour.  Artistic-style videos will be more time consuming to create, and you can therefore plan for them to cost more.   

Both styles can include scenes where there are people in front of the camera, allowing viewers to imagine themselves in the space, what we’ve often referred to as “human scale.” Additionally, it is possible to include a combination of both styles within your video.  

No matter which style you would like to utilize, it is imperative that you effectively communicate with your filmmaker before shooting.

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