Videos and Google site ranking

By Ray Wood
October 5, 2009

I was reading and article about site ranking on the Inman Report today. Here's what Bernice Ross had to say about video and Google ranking:

"Google's algorithm (the mathematical formula that determines Web ranking) seems to assign higher rankings to sites that have video. Consequently, use video to improve your ranking. Please note that virtual tours that scan still photos do not rank as highly as actual video. Furthermore, Google recently started using software that allows it to convert the voice track of a video into searchable text.

This means that if you are using music on your videos, it's smart to dump the music and replace it with a voice track. The music does nothing to improve your search-engine ranking, while the voice track does. Also, don't forget to add plenty of still pictures, as this helps your ranking as well."

Anyone know if this applies to all videos or just Google/Youtube videos?

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