Digital marketing might be one of the most fluid, ever-evolving activities that a business will undertake. From Google’s constantly changing algorithm to new, emerging social sites & apps to the latest shifts in web design, heads of marketing need to constantly be on their toes to stay on top of the latest innovation and user behavior trends to get and stay connected to a constantly-connected consumer. One trend that has emerged and established itself at the forefront across all channels of digital marketing and consumer engagement is video marketing.
Technically, video marketing isn’t a “new” trend. Product videos started popping up on ecommerce sites with regularity 6 or 7 years ago (which is a lifetime in the digital world), and it was adopted so quickly because brands and retailers were seeing on average 35-50% lifts in conversion anytime they posted a video to a product page. The positive impact was so profound that marketers started asking themselves, “How else can we leverage this video thing?” Now you’re seeing videos on brand sites for everything - company vibe/lifestyle, customer/client testimonials, how-to/education, athlete/sponsor profiles. It's the single medium that consumers can’t seem to get enough of.
In real estate, brands such as Sotheby’s International Realty, Halstead & Willis Allen are taking the video experience to new levels. They’re doing this with a total consumer-first approach and it’s one of the key reasons why they’re leaders in the real estate industry. In today’s digital world, consumers would rather watch a video of a property tour or an agent talking about the local neighborhood than reading about it or looking at still images.
3. Show the vision. Halstead profiles Oosten, a new development in Brooklyn, and gets inside the vision of the project with architect Piet Boon that highlights the design, aesthetics and livability of this impressive complex.
Reach more viewers with every video.
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