April 18, 2018

WellcomeMat is thrilled to announce the addition of customizable and linkable calls to action (CTAs) that can be placed at a time of your choosing in your videos. CTAs are a great way to guide viewers on next steps, drive conversions, increase video engagement, and improve overall time spent on your website.

Calls to action function similarly to Chapters in that they will appear anywhere that your video is embedded. This includes individual video embeds, playlists, and channels. They may (depending on the distribution partner) even appear on your videos when you utilize premium distribution. Additionally, your CTAs will appear on your Hero Carousel embeds.  

There are a number of ways that you can utilize this new, traffic and lead building tool. We suggest adding a link directing viewers to your lead forms, other relevant videos such as agent bios or neighborhood tours, or even linking users to the listing details page for a particular listing (this is a great option for videos included in hero carousels).

You can set the start and end time for each call to action included in a video. You can even set up multiple CTAs in one video. Once set, your buttons will appear in the bottom right corner of the video and allows you to link out to wherever you have designated.

To get going with this tool, navigate to an appropriate video details page and scroll down to the ‘Video Chapters’ section directly below the video preview. Here you will see a tab allowing you to begin creating your Calls to Action.

WellcomeMat constantly strives to create tools and features that make your video marketing more efficient and more profitable. And, in order to do that, we need your feedback. So, please don’t hesitate to reach out to support@wellcomemat.com if you have any questions or if you just want to have a conversation about how WellcomeMat can better serve your video marketing needs!

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