Video is everywhere, but how can you make sure that you are getting the return you want for the high-quality videos you have created and placed on your social media network? A recent eMarketer report shows that adults in the US will spend 6 hours and 35 minutes a day on digital media, with 3 hours and 43 minutes of that on mobile devices.
In this post, we will share a few tips to help you catch the attention of potential clients who are scrolling along through their day, be it on a computer or a smartphone:
- Use native, or in-feed, video: these videos will show up in your video library, whereas linked videos will not. Learn more about that here.
- Choose an eye-catching thumbnail: this can be any frame from your video, not just the first frame. So, find a frame that will catch the viewer’s attention and encourage them to click. For more on this, click here.
- Don’t fret over sound: having a soundtrack to your video is pretty much a must, but don’t overthink it. Many viewers on Facebook, Twitter, and other sites likely won’t turn on the sound, so focus on visuals.
- Start strong: social media sites can accommodate long videos these days (up to 240 minutes in some instances), but research shows that many viewers will continue to scroll after a mere three seconds if they aren’t pulled in, and the average watch time for a Facebook video is 10 seconds. The first few seconds of your video are paramount. Including your business logo in the first few seconds in an effective strategy.
- Connect your website to your social media platforms: allowing potential clients to sign up on your website using Facebook or Twitter saves time, and in today’s world, that is a must. Also, consider not requiring someone to register on your website before viewing your content. This makes your potential clients feel like they have more control, and will actually make them more likely to register, particularly if there are one-click registration options.
- Go professional: posting low-quality, shaky footage won’t keep the attention of your audience. Rather, hire a professional videographer to ensure a pleasant viewing experience for potential clients, regardless of the platform on which they are viewing.
- Ask questions: if there is something you are unsure of, or if you don’t know where to get started, click here for next steps.
Reach more viewers with every video.
Find out more by contacting us now!