July 17, 2019

All social media outlets are different, making them confusing at times.  However, when we look at some basic usage statistics, we see that dealing with the differences can be worthwhile.  For instance, in the case of Instagram, over an eighth of the world’s population is using it. Over one billion use the platform every month, with half that number visiting every day (from Hootsuite) .   Needless to say, your Instagram audience is large.  So, let’s take a look at what you can do to get the most out of your Instagram account.

Instagram is about as mobile as it comes, and with the average American spending 5.4 hours on a mobile phone, this is, for many, an untapped marketing resource (from ZDNet).  In fact, the only social media site getting more mobile traffic is Facebook.

Americans spend far more time on their smartphones than they think zdnet

                                                                                             Provision Living

Now, back to why Instagram is different.  The main thing here is video length. If you are posting a video to your Instagram account, your maximum length will be 60 seconds.  If, however, you are posting to Instagram stories, you will have a maximum of 15 seconds (per photofeeler) .  So, you need to plan ahead once you start using this platform.  

Here are some things you will want to consider, and likely implement, for your real estate marketing posts on Instagram:

-Choose a profile picture that says/shows something marketable about you.  This can be a traditional head shot to show professionalism, or an image of you doing something you love.  This is your first chance to create a relationship with potential leads.

-Make your profile public and easily searchable.  Head over to this post on Hubspot for more detailed information. 

-Research and use the most relevant key words for your mission, and then search for hashtags that are related.  Consider your location, the specifics about the property you are listing, or anything else that is going to get your post noticed.

-Post professional-quality photos and videos to your account.  This helps you create your niche in the Instagram world: that of a real estate professional.  Click here for tips on hiring a professional to produce your videos. 

-Be an active member of your community.  After all, Instagram is social media. Like and comment on things that come your way, but make sure you are sincere.  That is to say, a few quality comments are more useful than dozens of more canned responses. An easy rule of thumb would be to start by replying to comments on your posts.  When you are ready to take things to the next level, you can follow some hashtags that are relevant to your niche, and leave some comments on the posts that appear in your feed.  

-Find your sweet spot.  One of the keys to social media, regardless of the platform, is to figure out how frequently (or infrequently) you should post, and how often you should comment on other people’s posts.  Rather than posting every day and commenting on everything you see, stay focused on creating and commenting on the highest-quality content possible.

For more Instagram tips for the real estate market, take a look at this post on Placester.  One of the key takeaways from this informative article is to be sure that you are posting on other social media platforms, as well (learn more here).  If you like what you read and are new to social media marketing, or simply would like to learn more, visit us here and don’t hesitate to reach out. 

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