July 29, 2019

If you are reading this, you likely already know the essential role that video plays in any real estate marketing scheme.  In a report co-authored by the National Association of Realtors and Google, it is stated that 86% of potential homebuyers turn to video to research possible neighborhoods, while 54% watch videos about specific properties. Further, a DesignBlendz article cites a Real Estate Magazine report of MLS statistics that states that “properties with accompanying aerial images are 68% more likely to sell than properties without aerial marketing” (see the full report here).

Adding drone footage to a listing or neighborhood video can take your marketing to the next level.  Drone footage gives the viewer another perspective of the surrounding area, and can contain evergreen content that can be widely used:  for multiple properties in the area; for a bio, recruitment, or branding video; or for print marketing by using still photos from the drone footage.  Thus, you get a great ROI, all while showing prospective clients how serious and dedicated you are to delivering to them a high-quality house hunting experience.

Take a look at this video for William Raveis as an example of the power and beauty of drone footage:

Videos such as the one above captivate the viewer.  With the average Facebook video view time being a mere ten seconds, this dynamic footage can draw in your viewers and keep them focused and interested.  

With the increasing affordability of drones, and their frequency of use skyrocketing with professional filmmakers, you’ll want to look into local FAA regulations for your area (or have your filmmaker do so for you).  For the latest information straight from the source, click here to visit the FAA website. 

At WellcomeMat, our network of video professionals is 5,000 strong, giving you, the customer, the power to negotiate and work with whomever can turn your vision into a reality.  Reach out today and let us put you into contact with a professional who can take your videos sky high.

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Find out more by contacting us now!


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