Online Ad Revenue and Video

By Christian A. Sterner
March 30, 2009

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV, Erick Schonfeld, Techcrunch

"In an upbeat report this morning, the Interactive Advertising Bureau reported that internet advertising in the U.S. grew 10.6 percent to $23.4 billion. And the $6.1 billion fourth quarter (up 2.6 percent) was the first time Internet advertising surpassed the $6 billion mark. That said, the rate of growth declined both on an annual and quarterly basis. Even the 4.6 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth rate).

Search advertising dominated, with 45 percent of total Internet advertising market share. It also grew more than 20 percent for the year. The only category which grew as fast was rich media and video. Online video advertising grew faster than any other sub-category, with 123 percent annual growth (going from $324 million in 2007 to $724 million in 2008),"


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