Virtual Open House On Trulia

By Brian Copeland
July 20, 2008
Fred Light and I stopped by Trulia's open house today. An agent streamed video live from her open house as a test. A test that our own Fred Light did over a year ago, which he self-admits was a flop. Today I was in shock as I sat in the chat room and heard (read) social media gurus go on and on and on about how amazing it was, when all it was....was boring. As Fred points out, nothing replaces a good video on demand at any time.

One thing as agents we need to be very aware of is realizing that not all technological ideas make good real estate applications. I'm all for pushing the button and trying something new, but calling something amazing and groundbreaking that I would equate with looking at my grandma's Niagra Falls photos is sad...just sad. Stick with great video!!!
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