Episode 12: Profile and Testimonial Videos w/ Greg Fischer

By Phil Thomas Di Giulio
February 19, 2013

A few weeks ago I asked the question “Should every real estate agent have a video profile?” The hood post featured a video from Fort Worth real estate agent Greg Fischer (@FischRealEstate) which showcased Greg as a knowledgeable expert who cared for his work and--by extension--his clients.

Greg an I first ran into each other in January at the Real Estate Connect show here in NYC. He was kind enough to join us here and shine light on some of the challenges one experiences while setting out to create their first real estate video. Learn from Greg as he shares tips on finding a great filmmaker, techniques on how to get the best testimonial feedback from clients, as well as other anecdotal evidence on the powerful ROI that comes with video marketing.

Jump directly to a few of the topics discussed in this video:

How has technology impacted your relationship with clients?
What inspired you to create a profile video?
What was your strategy behind creating a video?
How did you find your filmmaker?
How important is it to plan ahead and storyboard your video?
What have you learned from working with Filmmakers?
How did you prepare your clients for the video interview?
How valuable was it working with a video professional?
What feedback have you received on this video?
How important is it to be 'transparent' and share local information?
Will we see more creativity with real estate video?

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Greg is the principal owner of Fischer Real Estate Services, a Fort Worth firm specializing in customer value and community enrichment. He's also an MBA at TCU, and a proud member of the Naval Reserves.

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